NEW For cloud kitchen & restaurant operators · ₹2—500 Cr revenue

Know what your cloud kitchen or restaurant is actually worth — before the sale, not after.

audria runs the financial audit a sophisticated buyer would run anyway — commission leakage, brand-level unit economics, cohort behaviour — and hands you the findings first. So you walk into the sale with leverage, not surprises.

14
Days end-to-end vs. 56 day industry standard
7
Stages of structured diligence pipeline
40%
Of the cost of a Big 4 quote
100%
Delivery-led food sector specific
Who this is for

Three kinds of founders. One kind of clarity.

We work with cloud kitchen and delivery-led restaurant operators at three distinct moments. If one of these is you, we should talk.

EXPLORING
You're 12—18 months from a process.
Profitable, growing, and starting to think about exit or strategic capital. You want to know what your business is actually worth — and what to clean up before anyone else looks. Pre-transaction diligence pays itself back 20× in valuation uplift.
₹8—60Cr
Typical revenue
3—12
Kitchens operating
PROCESS-READY
You're 1—3 months from going to market.
Banker hired or about to be, materials being prepped, conversations starting with strategics and PE. You need a buyer-grade quality of earnings memo in hand before the first data room goes live. We turn this around in two weeks.
₹25—250Cr
Typical revenue
8—40
Kitchens operating
IN PROCESS
You're mid-diligence and something's off.
Buyer's team has surfaced a finding that's pulling your valuation down, or you're getting hit with data requests faster than you can respond. We come in as a second opinion, pressure-test the buyer's adjustments, and defend the number with reconciled data.
Any
Revenue range
5—7 days
Rapid response
Also a fit QSR chains, multi-brand operators & delivery-led restaurants — anyone whose revenue runs primarily through delivery aggregators and shares the same unit-economics shape. Heavily dine-in? We'll tell you honestly on the call whether we're the right fit.
The problem

Diligence today is built for someone else's business.

Most accounting firms and Big 4 teams haven't spent a day inside a DoorDash or Deliveroo dashboard. They reconcile P&Ls in Excel for six weeks, miss the things specific to your business, and hand you a deck the buyer will spend two days pulling apart.

// Industry standard
8wks
₹25—45 LAKH in fees · generic sector expertise · 6+ rounds of follow-up data requests
→
// With audria
2wks
₹6—12 LAKH in fees · delivery-led food specialist · 1 structured data request, AI does reconciliation
01
Aggregator data is the business.
Revenue, AOV, repeat rate, commissions, ad spend — all live inside DoorDash, UberEats, Deliveroo, Swiggy, Talabat. Most diligence treats it as a footnote, not the main event.
02
Unit economics get missed.
A multi-brand operator's real story lives in CM per brand × per kitchen × per channel. Roll-up P&Ls hide everything that matters.
03
Revenue is consistently overstated.
Gross order value gets booked before aggregator commissions (15—35% globally) are netted. The single most common adjustment in this sector.
04
Founders find out from the buyer.
By the time the acquirer's diligence team flags an issue, the price is anchored downward and the negotiating leverage is gone.
How it works

A 7-stage pipeline. Built for delivery-led food businesses.

Each stage ingests one input type and produces validated, schema-checked output. The whole pipeline runs in days, not weeks — because the AI does the reconciliation work, and we do the judgment work.

// DILIGENCE PIPELINE v2.4 LIVE · IN PRODUCTION
01
Document classification
Auto-classifies every file — tax filings, bank statements, aggregator exports, POS dumps, invoices.
Claude Haiku
99% accuracy
ACTIVE
02
Structured financial extraction
Pulls line items into typed schemas with Decimal precision. Flags low-confidence rows for human review.
Pydantic schemas
SHA-256 caching
ACTIVE
03
Aggregator reconciliation
DoorDash, UberEats, Swiggy, Deliveroo gross orders vs. bank credits — net of commissions, refunds, cancellations.
Commission validation
Variance reports
ACTIVE
04
Unit economics, brand × kitchen
Contribution margin per brand, per kitchen, per channel, per daypart. The view buyers actually want.
Multi-dim pivot
Cohort isolation
ACTIVE
05
Anomaly & related-party scan
Round-tripping, ghost orders, marketing cohorts, related-party fees — the things buyers catch anyway.
Statistical outliers
Vendor concentration
ACTIVE
06
Cohort & repeat analysis
M1—M12 retention per brand, AOV trend, organic vs. paid mix. The brand-equity signal.
Per-brand cohorts
Paid CAC normalisation
ACTIVE
07
Quality of earnings synthesis
Adjusted revenue, adjusted EBITDA, defensible valuation band. The deliverable your acquirer needs.
QoE memo
Adjustment schedule
ACTIVE
The deliverable

A buyer-grade QoE memo. Not another generic deck.

After two weeks, you have a structured report you can hand directly to a strategic acquirer or PE deal team. Below — a redacted excerpt from a recent engagement.

qoe-memo-fy24.pdf · audria.in/deliverables
Quality of earnings — preliminary
SAMPLE · Spice Route Foods Pvt Ltd · FY24
Confidential
Reported revenue
₹18.4Cr
Adjusted revenue
₹16.1Cr
Adjusted EBITDA
₹1.42Cr
Review flags
7
// Key findings
FLAG
Revenue overstated. Gross order value booked but DoorDash/UberEats commissions not netted on 31% of months reviewed.
−₹2.3 Cr
WARN
Brand concentration risk. Hero brand contributes 67% of revenue but only 41% of contribution margin.
REVIEW
FLAG
Three kitchens EBITDA-negative. Units 02, 07, 11 losing money at the unit level. Losses rolled into HQ allocation, hiding the issue.
−₹78 L
WARN
CAC inflation. Marketing spend grew 4.2× YoY while orders grew 1.8×. Repeat rate dropped from 41% to 28%. Growth increasingly paid, not organic.
REVIEW
FLAG
Related-party transaction. ₹38L "consulting fees" routed to a related party in Q3 without business justification documented.
−₹38 L
NOTE
Suggested valuation band. ₹14—22 Cr on adjusted revenue × 0.9—1.4× blended with adjusted EBITDA × 10—15×.
₹14—22 Cr
// Composite sample for illustration. All real engagements are confidential.
Two ways to work with us

Get a snapshot. Or get the signal continuously.

Most founders start with Diligence — a one-time, defensible read on their business before they go to market. The smarter ones then stay on Continuity, so the read stays fresh as the business changes.

// ONE-TIME ENGAGEMENT
Diligence
The full 7-stage pipeline, run once, end-to-end. You walk out with a buyer-grade quality of earnings memo and a defensible valuation band — in 2 weeks.
₹6—12L
flat fee · 14 days · scoped to your revenue band
Includes
  • Full QoE memo with adjustment schedule
  • Defensible valuation band against recent comps
  • 2-hour walkthrough with you & your CFO/CA
  • Buyer-ready redacted version on request
  • 30 days of post-delivery support
RECURRING
// MONTHLY RETAINER
Continuity
Keep the pipeline running between transactions. Every month, you get a 4-page operator memo on what's changed — and what would now flag in a buyer-side diligence.
₹75K—1.5L/mo
tiered to revenue band · 6-month minimum · cancel anytime after
Includes
  • Monthly operator memo (4 pages, every 30 days)
  • Aggregator commission leakage tracking
  • Brand × kitchen unit economics drift
  • CAC trajectory & repeat-rate cohort updates
  • Live diligence-readiness score
  • Quarterly review call (60 min)
COMING 2027
// SELF-SERVE PLATFORM
Platform
The same pipeline, surfaced as a daily dashboard. Real-time commission leak alerts, CM per kitchen, brand-level retention curves — without the human in the loop.
TBD
in development · join the waitlist below
Will include
  • Daily aggregator reconciliation & alerts
  • Real-time CM dashboard, kitchen × brand
  • Anomaly detection on revenue & cohort metrics
  • Diligence-readiness score, live
  • API access for your CFO/finance stack
How we compare

Three options. One that's built for you.

For one-shot diligence, three kinds of providers exist in the market today. Two of them aren't built for delivery-led food businesses.

Boutique accounting firm
Sector-generic, manual
₹8—15L
/ 6—8 weeks
  • Tax compliance expertise
  • Aggregator data fluency
  • Brand-level unit economics
  • Cohort & repeat analysis
  • Buyer-grade defensibility
audria
AI-native, sector-specific
Cloud kitchens only
₹6—12L
/ 2 weeks
  • Built for aggregator-driven businesses
  • Brand × kitchen × channel economics
  • Reconciles aggregator data to tax & bank
  • M1—M12 cohort analysis automated
  • Buyer-grade QoE deliverable
Big 4 / boutique M&A
Premium, generalist
₹25—45L
/ 6—10 weeks
  • Brand prestige with buyers
  • Sector-specific judgment (rare)
  • Affordable for ₹10—40 Cr businesses
  • Speed
  • Network of acquirers
The engagement

Two weeks, five clear steps.

From the moment you sign the engagement letter to the moment you have a defensible QoE in hand.

14
Days from kickoff call to a defensible quality-of-earnings memo in your hand.
DAY 1—2
Kickoff & data room
90-minute kickoff call. We send a structured data request — aggregator exports (DoorDash/UberEats/Deliveroo/Swiggy/etc), tax returns (24 months), bank statements, POS dump, org chart. Secure data room provisioned.
DAY 3—6
Pipeline stages 1—5
AI pipeline ingests, classifies, extracts, reconciles. Daily standups on flagged items. Manual review pass on every flag. You see exactly what the model is doing — no black box.
DAY 7—9
Brand & cohort deep dive
Per-brand contribution analysis, M1—M12 retention curves, paid vs. organic split. Mid-engagement review call — you see preliminary findings before they're in the report.
DAY 10—12
Synthesis
Quality of earnings memo drafted. Adjustment schedule built. Valuation band triangulated against recent comparable deals. Internal partner review.
DAY 13—14
Deliverable & debrief
Final QoE memo, adjustment schedule, valuation note delivered. 2-hour walkthrough with you and your CFO/CA. You're ready for buyer-side diligence within the week.
FAQ

The questions we get most.

Why specialise in delivery-led food businesses?
Because the business is its data — and 80% of that data sits in delivery aggregator and POS dashboards. Diligence for an aggregator-driven cloud kitchen or restaurant is fundamentally different from a dine-in venue or a D2C brand. Specialisation lets us be 3× faster and catch what generalists miss.
Is AI doing all the work?
AI does extraction, reconciliation and pattern detection. Humans do judgment — what to flag, what to adjust, what to present. Every finding has a partner's name on it before it leaves our office.
Will my data be safe?
All data is processed in a private cloud environment. Mutual NDA before kickoff. Raw files encrypted at rest, deleted 30 days after engagement end unless you instruct otherwise.
What size of business do you take on?
Cloud kitchen and delivery-led restaurant operators in the ₹2—500 Cr annual revenue range. Most engagements sit between ₹10—100 Cr. For businesses under ₹2 Cr, a full diligence isn't worth the cost — a valuation note may be more appropriate.
Can I share findings with my buyer?
Yes. The QoE memo is yours. Most clients share the full report with serious buyers — it shortens buyer-side diligence dramatically. We can produce a redacted version on request.
What if I'm not selling yet?
Most clients aren't. Pre-transaction diligence finds and fixes issues a buyer would have found — typically 6—12 months before going to market. The valuation uplift usually pays for the engagement 20× over.
Do I have to do Diligence first to subscribe to Continuity?
It's the recommended path — Diligence sets the baseline, and Continuity tracks the delta against it. But if you have a recent QoE from elsewhere, we can use that as the baseline and start you directly on Continuity. We'll just need a half-day to ingest and validate.
What's actually in the monthly Continuity memo?
Four pages. Page 1: the diligence-readiness score and what moved. Page 2: commission leakage and aggregator reconciliation deltas. Page 3: unit economics drift by brand and kitchen. Page 4: cohort and CAC trajectory, plus 3—5 specific items that would now flag in a buyer-side diligence.

Find out what your business is actually worth.

A 30-minute call. No deck, no pitch. Bring your last 3 months of aggregator data if you want a directional take in the conversation.